Featured Editoral Work
Cure
A proof-of-concept teaser exploring psychological horror through fractured memory and unreliable perspective.
Editing Reel
A selection of works I have Edited and/or Directed during my team as a freelancer.
Brand Work
Built a generative AI pipeline the whole team adopted
Designed an AI editing workflow across Higgsfield, Kling, Midjourney, and Firefly that became the post team's daily standard.
Invented a visual language to break creative fatigue
Pitched a whiteboard animation concept as a pattern interrupt, then built a custom workflow to produce them at scale. The format became a new creative pillar for the brand.
Pushed a brand beyond UGC into narrative creative
Identified the ceiling of UGC-only, steered the client toward edit-driven work. Became their top-performing creative and opened a new direction.
Retention editing that drove a 26% click-through rate
Elevated a traditional testimonial with unconventional pacing, hard cuts, and typography slams. Well above channel benchmarks.
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Creative & Workflow Automations
An intelligent Slack assistant that gives creative teams instant access to deal codes, brand guidelines, and best practices. It eliminates repetitive questions and drastically speeds up team communication.
An intelligent Slack assistant that gives creative teams instant access to deal codes, brand guidelines, and best practices. It eliminates repetitive questions and drastically speeds up team communication.
A Premiere Pro integration that lets editors preview their entire sound library directly on the timeline without downloading or folder diving. It keeps editors in the cut by letting them hear sounds in context before committing.
A Premiere Pro integration that lets editors preview their entire sound library directly on the timeline without downloading or folder diving. It keeps editors in the cut by letting them hear sounds in context before committing.
An AI agent that automates asset management by instantly generating perfectly structured project folders. It handles high-volume jobs to eliminate setup time and drastically reduce editor workload.
An AI agent that automates asset management by instantly generating perfectly structured project folders. It handles high-volume jobs to eliminate setup time and drastically reduce editor workload.
An automated system that seamlessly captures and tracks ad spend across platforms like Monday.com and Google Sheets. It streamlines reporting for strategists by eliminating hours of manual data entry.
An automated system that seamlessly captures and tracks ad spend across platforms like Monday.com and Google Sheets. It streamlines reporting for strategists by eliminating hours of manual data entry.
A workflow tool connecting Google Docs to Iconik to slash media ingest times and turn URLs into instantly identifiable assets. It eliminates manual setup, keeping producers and editors perfectly synced.
A workflow tool connecting Google Docs to Iconik to slash media ingest times and turn URLs into instantly identifiable assets. It eliminates manual setup, keeping producers and editors perfectly synced.
An automated ad versioning engine that effortlessly swaps out assets, deal codes, and platform specifics. It frees up editors to focus purely on creative work instead of tedious, repetitive updates.
An automated ad versioning engine that effortlessly swaps out assets, deal codes, and platform specifics. It frees up editors to focus purely on creative work instead of tedious, repetitive updates.
Skills and Experience
Creative Direction
Visual Storytelling
Campaign Development
Team Leadership
Editorial & Post-Production
Motion Design
AI-Assisted Production
Workflow Design
Creative Lead
First Media
Nov 2021 - Present
- Founded "Test Kitchen" creative initiative that compressed review cycles from two weeks to one day, enabling the team to respond to cultural moments with timely content - Designed QC framework that reduced first-draft errors by 73% and cut revision rounds from ~8 to ~2, freeing the team to focus on creative quality over corrections - Built 6 proprietary automation systems that eliminated 100+ hours of manual work weekly, with 80% of proposals achieving C-suite approval for company-wide rollout - Led a team of 7-12 editors and motion designers producing 1,000+ campaign assets across 12+ international markets - Achieved 75-100% team adoption of AI production tools by creating internal demos and workshops that translated complex workflows into clear use cases
Senior Video Editor, Lead Producer
S-Class Media
Oct 2019 - Jan 2023
- Led production on 2-3 concurrent commercial campaigns with crews of up to 16, consistently delivering projects ahead of schedule - Shaped editorial approach on narrative commercial spots that significantly outperformed previous client campaigns, leading to repeat business and two additional spots from the same client - Mentored 8 team members on editorial craft and finishing, with multiple members receiving promotions to larger projects
Director of Media Production, Senior Video Editor
Margle Media
Sept 2018 - Sept 2019
- Set creative direction and visual standards for all video production, driving 30% growth in new business inquiries and nearly doubling client capacity through workflow optimization - Managed projects from pitch through final delivery as the primary creative contact for clients, presenting concepts and securing repeat engagements
Senior Video Editor, Producer
Flip Eleven
July 2014 - Aug 2018
- Led editing on narrative ad campaigns that won ADDY Awards, owning the full finishing process from color grading through sound design and delivery - Drove 22% increase in audience engagement by developing platform-specific content strategies
Skills
Creative Direction
Visual Storytelling
Campaign Development
Team Leadership
Editorial & Post-Production
Motion Design
AI-Assisted Production
Workflow Design
Experience
Creative Lead
First Media
Nov 2021 - Present
Senior Video Editor, Lead Producer
S-Class Media
Oct 2019 - Jan 2023
Director of Media Production, Senior Video Editor
Margle Media
Sept 2018 - Sept 2019
Senior Video Editor, Junior Producer
Flip Eleven
July 2014 - Aug 2018
Featured Editoral Work
Cure
A proof-of-concept teaser exploring psychological horror through fractured memory and unreliable perspective.
Editing Reel
A selection of works I have Edited and/or Directed during my team as a freelancer.
Brand Work
Built a generative AI pipeline the whole team adopted
Designed an AI editing workflow across Higgsfield, Kling, Midjourney, and Firefly that became the post team's daily standard.
Invented a visual language to break creative fatigue
Pitched a whiteboard animation concept as a pattern interrupt, then built a custom workflow to produce them at scale. The format became a new creative pillar for the brand.
Pushed a brand beyond UGC into narrative creative
Identified the ceiling of UGC-only, steered the client toward edit-driven work. Became their top-performing creative and opened a new direction.
Retention editing that drove a 26% click-through rate
Elevated a traditional testimonial with unconventional pacing, hard cuts, and typography slams. Well above channel benchmarks.