Selected Portfolio Works
FACTOR_ Ad Pop
Unlocking operational efficiency with an AI compositing pipeline
Replaced costly live-action shoots with AI-generated environments (NanoBanana & Firefly) and a modular After Effects template. Engineered gamified, color-coded macro reveals to rapidly test dietary angles at scale.
MUD/WTR Retention Edit
Retention editing that drove a 26% click-through rate
Elevated a traditional testimonial with unconventional pacing, hard cuts, and typography slams. Well above channel benchmarks.
EveryPlate Static Adset
Creative & Workflow Automations
An intelligent Slack assistant that gives creative teams instant access to deal codes, brand guidelines, and best practices. It eliminates repetitive questions and drastically speeds up team communication.
An intelligent Slack assistant that gives creative teams instant access to deal codes, brand guidelines, and best practices. It eliminates repetitive questions and drastically speeds up team communication.
A Premiere Pro integration that lets editors preview their entire sound library directly on the timeline without downloading or folder diving. It keeps editors in the cut by letting them hear sounds in context before committing.
A Premiere Pro integration that lets editors preview their entire sound library directly on the timeline without downloading or folder diving. It keeps editors in the cut by letting them hear sounds in context before committing.
An AI agent that automates asset management by instantly generating perfectly structured project folders. It handles high-volume jobs to eliminate setup time and drastically reduce editor workload.
An AI agent that automates asset management by instantly generating perfectly structured project folders. It handles high-volume jobs to eliminate setup time and drastically reduce editor workload.
An automated system that seamlessly captures and tracks ad spend across platforms like Monday.com and Google Sheets. It streamlines reporting for strategists by eliminating hours of manual data entry.
An automated system that seamlessly captures and tracks ad spend across platforms like Monday.com and Google Sheets. It streamlines reporting for strategists by eliminating hours of manual data entry.
A workflow tool connecting Google Docs to Iconik to slash media ingest times and turn URLs into instantly identifiable assets. It eliminates manual setup, keeping producers and editors perfectly synced.
A workflow tool connecting Google Docs to Iconik to slash media ingest times and turn URLs into instantly identifiable assets. It eliminates manual setup, keeping producers and editors perfectly synced.
An automated ad versioning engine that effortlessly swaps out assets, deal codes, and platform specifics. It frees up editors to focus purely on creative work instead of tedious, repetitive updates.
An automated ad versioning engine that effortlessly swaps out assets, deal codes, and platform specifics. It frees up editors to focus purely on creative work instead of tedious, repetitive updates.
Skills
Creative Direction
Visual Storytelling
Campaign Development
Team Leadership
Editorial & Post-Production
Motion Design
AI-Assisted Production
Workflow Design
Experience
Creative Lead
First Media
Nov 2021 - Present
Senior Video Editor, Lead Producer
S-Class Media
Oct 2019 - Jan 2023
Director of Media Production, Senior Video Editor
Margle Media
Sept 2018 - Sept 2019
Senior Video Editor, Junior Producer
Flip Eleven
July 2014 - Aug 2018
Featured Editoral Work
Cure
A proof-of-concept teaser exploring psychological horror through fractured memory and unreliable perspective.
Editing Reel
A selection of works I have Edited and/or Directed during my team as a freelancer.
Brand Work
Built a generative AI pipeline the whole team adopted
Designed an AI editing workflow across Higgsfield, Kling, Midjourney, and Firefly that became the post team's daily standard.
Invented a visual language to break creative fatigue
Pitched a whiteboard animation concept as a pattern interrupt, then built a custom workflow to produce them at scale. The format became a new creative pillar for the brand.
Pushed a brand beyond UGC into narrative creative
Identified the ceiling of UGC-only, steered the client toward edit-driven work. Became their top-performing creative and opened a new direction.
Retention editing that drove a 26% click-through rate
Elevated a traditional testimonial with unconventional pacing, hard cuts, and typography slams. Well above channel benchmarks.